The relationship between bigdata and Artificial Intelligence has been at the center of the speech of the Acting Chairman of the Federal Trade Commission, Rebecca Kelly Slaughter, at the Forum for the Future of Privacy, reported in the document entitled "Protecting consumer privacy in times of crisis", on February 10, 2021. The starting point of her talk was this undoubtedly relevant observation: "…companies are collecting and using consumer data in illegal ways: we should require violators to reject not only the illegally obtained data, but also the benefits -- here, the algorithms -- generated by that data." Slaughter then proposes, downstream from recent cases involving photo apps or women's tech apps, that effective consumer notification of wrongdoing should be used, and have a greater impact, than FTC enforcement orders, which remain all but unknown. And there's a point to this strategy, which she explains in the next few lines: "The notice allows consumers to show their opinion and helps them better decide whether to recommend the service to others. Finally, and crucially, notice grants consumers the dignity of knowing what happened. There's a fundamental issue of fairness here: many people -- including those who need to know most -- won't know about the FTC's action against a company they're dealing with unless the company tells them. So, I'm going to push staff to include provisions requiring notice in orders about privacy and data security as a systematic matter."